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Growth & Marketing


NEAR Foundation's Role Around Marketing Support

The NEAR Foundation is thrilled to see all of the amazing projects joining and building on NEAR over the last year. The Foundation has come a long way since NEAR first went live on mainnet, and has since been consistently evolving its approach on how it operates and supports projects in regards to marketing.

During the early days, NEAR Foundation took on the role of amplifying each project through the NEAR Protocol Twitter account. However, with the ecosystem growing at such a rapid rate, amplification and one-to-one marketing support for every single project becomes a bottleneck.

The role of the NEAR Foundation is to raise awareness of NEAR and to support projects in a way that is scalable and manageable, and as the ecosystem grows and flourishes, it is stepping in to fill that role.

In line with the NEAR Foundation’s ultimate objective of decentralization, it is adapting its efforts to empower teams to become the vehicles for marketing and amplification within the NEAR ecosystem. E.g. - NEARWEEK and its ecosystem marketing pipeline, or NearStarter and its partnership with Cointelegraph, AwesomeNEAR’s ecosystem dashboard and highlights.

Due to the sheer volume of amazing projects, it isn’t scalable for the Foundation to act as an amplification channel for all announcements. It is here to support and ensure the community has visibility into the tools and resources available to them to empower their growth.

The Foundation hopes that with the platform, the tech, and the access to funding, the ecosystem will leverage those resources to build their own communities and marketing strategies, and drive the growth of NEAR! Lastly, as always, the Foundation welcomes feedback on how it can continuously improve.

If you are integrating with NEAR or building directly within the ecosystem and wish to utilize NEAR branding, please refer to the official branding guidelines.

Ecosystem Resources

Marketing Toolkit

Overview of best practices and proven strategies for growth & marketing your project

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Activation Workflow

Enables new projects entering the NEAR Ecosystem to request marketing support

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NEAR Medium

Publication guidelines for top stories and project launches

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NEARWEEK

The largest marketing & news platform in the NEAR ecosystem

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NEARStarter

Next generationg launchpad built on NEAR

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NEAR Insider

NEAR ecosystem focused digital marketing and social media agency

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NEAR Stars

Promotion of NEAR ecosystem projects to the NEAR community

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Flying Rhino

Social media marketing support focused on the NEAR ecosystem

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NEAR NFT Club

Collaborate with all the developed and ongoing developing NFT dapps on NEAR.

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NEAR News Twitter Accounts

Curated Twitter list of the many accounts focused on pushing out NEAR ecosystem news

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Community Spaces/AMA Resources

Ready Layer One

Web3 podcast focused on the NEAR ecosystem. Educating users and bringing together the community

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NEAR is Nao

A series of Twitter Spaces hosted by Nao(mi), bringing together founders and thought-leaders from the NEAR ecosystem and other chains

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Chill & Shill

Twitter space promoting NEAR Protocol through AMAs and educational sessions. Hosted by Wax

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GM $NEAR

community-led event highlighting projects and communities based on NEAR and beyond hosted by the Loozr team and community

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Next Creators

a podcast interviewing creators forging a new path for themselves and others on the internet

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NPKguild

Events, AMAs, influencer outreach, translation, promotion & marketing

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Ru guild

Russian-based events, AMAs, influencer outreach, translation, promotion & marketing

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NEAR Workshops

Free live educational content series tailored to teaching developers the latest tooling, SDKs, and APIs across the NEAR Ecosystem

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NEARWEEK

NEARWEEK has established itself as a prominent news & amplification platform in the NEAR ecosystem, having built out a suite of services and tools for teams to effectively promote their projects. These include:

Activation Workflow

NEAR Ecosystem Marketing

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Ecosystem Calendar

For wider visibility into upcoming events, launches, Twitter Spaces, campaigns, etc... Make sure to submit yours!

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Swag shop

NEARWEEK's NEAR ecosystem swag shop

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NEAR Twitter Spaces

For Twitter Spaces and podcast recordings & discovery. Make sure to upload yours!

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Submit your news

This is the easiest way to make sure that your news is picked up by NEARWEEK for inclusion in the daily and weekly newsletter.

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MarketingDAO

The MarketingDAO is a Near Community-run organization of globally distributed marketing professionals, creatives, and NEAR enthusiasts who engage with the Near Community to facilitate the allocation of Community funds for marketing activities under $10 000. The Marketing DAO was established as a key pillar on the road to decentralization of the Near Ecosystem and empowers the NEAR Community to access funding for marketing activities furthering the overall growth and expansion of the NEAR ecosystem.

Interested in Applying? Please read:

MarketingDAO Handbook

Understand the Marketing DAO and how to get involved

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Guidelines

Guidelines for Assessment MarketingDAO Proposals

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GTM/Event Funding

If you are planning a GTM push or looking to host an event in partnership with NEAR - a side event alongside a major crypto event, a launch event, etc. - and want to explore funding opportunities from NEAR Foundation to support this, please follow the workflow outlined below:

Ideally, please try to complete and submit with 4 weeks overhead to allow for review

Grants Application

Submit the Ecosystem Marketing Grants application form

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Event Playbook Toolkit

Create a copy and complete the sections that are relevant to your event/GTM push. Then email your copy to events@near.foundation

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Retro Form

After the event, please complete the post-event retro form for the remainder of the funding.

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There are several entities in the NEAR ecosystem that can provide legal support in the web3 space:

CavenwellDAO

End-to-end managed corporate & legal structuring solutions that are specifically tailored to web 3.0 projects and their digital entrepreneurs

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Legal Nodes

Legal Nodes connects founders with multiple legal professionals, all in one place.

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DAObox

Provides a legal framework for DAOs including establishment, accounting, and payments

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IDO Platforms

NearStarter

NEAR native launchpad

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Skyward Finance

NEAR native launchpad

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BocaChica

Aurora launchpad

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Pad.fi

Aurora launchpad

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Eros Ventures

NFT launchpad

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Few and Far

NFT launchpad

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Secret Skellies Society Utopia Token

NFT launchpad

Visit Link
SmartPad

NEAR & Aurora Launchpad

Visit Link