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Growth & marketing

  • Overview of the NEAR Protocol and its support for growth.
  • Different funding programs available to developers building on NEAR, such as MarketingDAO.
  • Events and opportunities to connect with the NEAR community.

NEAR Foundation's Role Around Marketing Support

Welcome to the NEAR Protocol Growth & Marketing Resources Wiki Page! This one-stop hub is designed to provide projects building on NEAR with the available growth & marketing resources, opportunities, and initiatives in the ecosystem to help you maximize your project's visibility and success. As you navigate the vibrant NEAR ecosystem, you'll find various community marketing outlets, AMA/Twitter Spaces initiatives, podcasts, and much more to propel your project's growth.

Marketing and community engagement play a pivotal role in the success of any project, so be sure to explore, learn, and leverage these resources to build a strong presence, foster meaningful connections, and drive your project forward!

For those integrating with or building within the NEAR ecosystem and needing NEAR branding, please refer to the official branding guidelines.

Ecosystem Resources

Marketing Toolkit

Overview of best practices and proven strategies for growth & marketing your project

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Ecosystem Marketing Activation Flow

Enables new projects entering the NEAR Ecosystem to request marketing support

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NEAR Medium

Publication guidelines for top stories and project launches

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NEARWEEK

The largest marketing & news platform in the NEAR ecosystem

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General Pitch Day Interest Form

Sign up for information on upcoming pitch events

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NEAR Insider

NEAR ecosystem focused digital marketing and social media agency

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NEAR Stars

Promotion of NEAR ecosystem projects to the NEAR community

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NEAR NFT Club

Collaborate with all the developed and ongoing developing NFT dapps on NEAR.

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NEAR News Twitter Accounts

Curated Twitter list of the many accounts focused on pushing out NEAR ecosystem news

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Community Spaces/AMA Resources

Ready Layer One

Web3 podcast focused on the NEAR ecosystem. Educating users and bringing together the community

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Wild User Interviews

Anon | Long-form, open-ended, conversations with some of the top minds + builders on NEAR ecosystem.

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Chill & Shill

Twitter space promoting NEAR Protocol through AMAs and educational sessions. Hosted by Wax

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GM $NEAR

community-led event highlighting projects and communities based on NEAR and beyond hosted by the Loozr team and community

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Next Creators

a podcast interviewing creators forging a new path for themselves and others on the internet

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NPKguild

Events, AMAs, influencer outreach, translation, promotion & marketing

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Ru guild

Russian-based events, AMAs, influencer outreach, translation, promotion & marketing

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NEAR Workshops

Free live educational content series tailored to teaching developers the latest tooling, SDKs, and APIs across the NEAR Ecosystem

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NEARWEEK

NEARWEEK has established itself as a prominent news & amplification platform in the NEAR ecosystem, having built out a suite of services and tools for teams to effectively promote their projects. These include:

Activation Workflow

NEAR Ecosystem Marketing

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Ecosystem Calendar

For wider visibility into upcoming events, launches, Twitter Spaces, campaigns, etc... Make sure to submit yours!

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Swag shop

NEARWEEK's NEAR ecosystem swag shop

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NEAR Twitter Spaces

For Twitter Spaces and podcast recordings & discovery. Make sure to upload yours!

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Submit your news

This is the easiest way to make sure that your news is picked up by NEARWEEK for inclusion in the daily and weekly newsletter.

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MarketingDAO

The MarketingDAO is a Near Community-run organization of globally distributed marketing professionals, creatives, and NEAR enthusiasts who engage with the Near Community to facilitate the allocation of Community funds for marketing activities under $10 000. The Marketing DAO was established as a key pillar on the road to decentralization of the Near Ecosystem and empowers the NEAR Community to access funding for marketing activities furthering the overall growth and expansion of the NEAR ecosystem.

Interested in Applying? Please read:

MarketingDAO Handbook

Understand the Marketing DAO and how to get involved

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Guidelines

Guidelines for Assessment MarketingDAO Proposals

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GTM/Event Funding

If you are planning a GTM push or looking to host an event in partnership with NEAR - a side event alongside a major crypto event, a launch event, etc. - and want to explore funding opportunities from NEAR Foundation to support this, please follow the workflow outlined below:

Ideally, please try to complete and submit with 4 weeks overhead to allow for review

Community Events Program

Community event grants enable ecosystem projects to be their own event leads/sponsors.

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Community Events T&Cs

Please note that the NEAR Community Events Terms and Conditions apply to participants of community events (such as quizzes, AMAs, contests, competitions, Twitter Spaces etc.) hosted by the NEAR Foundation.

There are several entities in the NEAR ecosystem that can provide legal support in the web3 space:

CavenwellDAO

End-to-end managed corporate & legal structuring solutions that are specifically tailored to web 3.0 projects and their digital entrepreneurs

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Legal Nodes

Legal Nodes connects founders with multiple legal professionals, all in one place.

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IDO Platforms

NearStarter

NEAR native launchpad

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BocaChica

Aurora launchpad

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Pad.fi

Aurora launchpad

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Few and Far

NFT launchpad

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Secret Skellies Society Utopia Token

NFT launchpad

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SmartPad

NEAR & Aurora Launchpad

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