Growth & Marketing
NEAR Foundation's Role Around Marketing Support
The NEAR Foundation is thrilled to see all of the amazing projects joining and building on NEAR over the last year. The Foundation has come a long way since NEAR first went live on mainnet, and has since been consistently evolving its approach on how it operates and supports projects in regards to marketing.
During the early days, NEAR Foundation took on the role of amplifying each project through the NEAR Protocol Twitter account. However, with the ecosystem growing at such a rapid rate, amplification and one-to-one marketing support for every single project becomes a bottleneck.
The role of the NEAR Foundation is to raise awareness of NEAR and to support projects in a way that is scalable and manageable, and as the ecosystem grows and flourishes, it is stepping in to fill that role.
In line with the NEAR Foundation’s ultimate objective of decentralization, it is adapting its efforts to empower teams to become the vehicles for marketing and amplification within the NEAR ecosystem. E.g. - NEARWEEK and its ecosystem marketing pipeline, or NearStarter and its partnership with Cointelegraph, AwesomeNEAR’s ecosystem dashboard and highlights.
Due to the sheer volume of amazing projects, it isn’t scalable for the Foundation to act as an amplification channel for all announcements. It is here to support and ensure the community has visibility into the tools and resources available to them to empower their growth.
The Foundation hopes that with the platform, the tech, and the access to funding, the ecosystem will leverage those resources to build their own communities and marketing strategies, and drive the growth of NEAR! Lastly, as always, the Foundation welcomes feedback on how it can continuously improve.
If you are integrating with NEAR or building directly within the ecosystem and wish to utilize NEAR branding, please refer to the official branding guidelines.
Ecosystem Resources
Overview of best practices and proven strategies for growth & marketing your project
Visit LinkEnables new projects entering the NEAR Ecosystem to request marketing support
Visit LinkCurated Twitter list of the many accounts focused on pushing out NEAR ecosystem news
Visit LinkCommunity Spaces/AMA Resources
Web3 podcast focused on the NEAR ecosystem. Educating users and bringing together the community
Visit LinkA series of Twitter Spaces hosted by Nao(mi), bringing together founders and thought-leaders from the NEAR ecosystem and other chains
Visit LinkTwitter space promoting NEAR Protocol through AMAs and educational sessions. Hosted by Wax
Visit Linkcommunity-led event highlighting projects and communities based on NEAR and beyond hosted by the Loozr team and community
Visit Linka podcast interviewing creators forging a new path for themselves and others on the internet
Visit LinkRussian-based events, AMAs, influencer outreach, translation, promotion & marketing
Visit LinkFree live educational content series tailored to teaching developers the latest tooling, SDKs, and APIs across the NEAR Ecosystem
Visit LinkNEARWEEK
NEARWEEK has established itself as a prominent news & amplification platform in the NEAR ecosystem, having built out a suite of services and tools for teams to effectively promote their projects. These include:
For wider visibility into upcoming events, launches, Twitter Spaces, campaigns, etc... Make sure to submit yours!
Visit LinkFor Twitter Spaces and podcast recordings & discovery. Make sure to upload yours!
Visit LinkThis is the easiest way to make sure that your news is picked up by NEARWEEK for inclusion in the daily and weekly newsletter.
Visit LinkMarketingDAO
The MarketingDAO is a Near Community-run organization of globally distributed marketing professionals, creatives, and NEAR enthusiasts who engage with the Near Community to facilitate the allocation of Community funds for marketing activities under $10 000. The Marketing DAO was established as a key pillar on the road to decentralization of the Near Ecosystem and empowers the NEAR Community to access funding for marketing activities furthering the overall growth and expansion of the NEAR ecosystem.
Interested in Applying? Please read:
GTM/Event Funding
If you are planning a GTM push or looking to host an event in partnership with NEAR - a side event alongside a major crypto event, a launch event, etc. - and want to explore funding opportunities from NEAR Foundation to support this, please follow the workflow outlined below:
Ideally, please try to complete and submit with 4 weeks overhead to allow for review
Create a copy and complete the sections that are relevant to your event/GTM push. Then email your copy to events@near.foundation
Visit LinkAfter the event, please complete the post-event retro form for the remainder of the funding.
Visit LinkLegal
There are several entities in the NEAR ecosystem that can provide legal support in the web3 space:
End-to-end managed corporate & legal structuring solutions that are specifically tailored to web 3.0 projects and their digital entrepreneurs
Visit LinkLegal Nodes connects founders with multiple legal professionals, all in one place.
Visit LinkProvides a legal framework for DAOs including establishment, accounting, and payments
Visit Link